Our Mission
Mishwara aims to bring the Mauritanian markets to a digital experience. Mishwara scarves are unique and authentic designs straight from the bustling markets of Nouakchott, giving life to the intersection of West African fashion and modesty. Every step of the production process is rooted in the Mauritanian economy, supporting local craftsmanship. Mishwara strives to celebrate Mauritanian tradition by honoring the rich cultural heritage embedded in each design. Each scarf is unique and subject to variation. At Mishwara, we are committed to giving back to the Mauritanian community, investing in local artisans and fostering sustainable economic growth. Join us in celebrating Mauritanian artistry with every purchase.
Given the authentic hand-dyeing process of Mishwara scarves, we cannot guarantee the restocking of any specific color or design once it is sold out.
Our Sustainable Approach
As a country directly impacted by fast fashion and climate change we are committed to sustainability in our production process. Rather than being produced in a large factory or warehouse setting, Mishwara scarves are hand crafted by local Mauritanian artisans
Co Founders
Aissata Ba is a Mauritanian-American born and raised in the suburbs outside of Chicago. She grew up in Orange County, California and graduated with a degree in Political Science from UC Berkeley. Aissata is interested in political advocacy, creative expression and expanding representation for marginalized communities. On the weekend’s Aissata can be found cafe hopping with her latest read.
Rakia Ba is Mauritanian-American. She was born in the suburbs outside of Chicago and grew up in Orange County, California. She is studying Psychobiology at UCLA. Rakia enjoys long drives down Pacific Coast Highway, collecting S0nny Angels and rewatching Avatar the Last Air Bender.
Halima Ba is a Mauritanian-American, born in the suburbs outside of Chicago and from Orange County, California. She has a deep passion for jazz, fashion and origami. Halima is studying biology with the intention to enter the Psychiatry field. She wants to expand the mental health infrastructure of Black and Brown communities.